Article Written by Cleaner Marketing
Landfills are overflowing with clothes that were barely worn, and fast fashion has turned our closets into revolving doors. In fact, the average American throws away over 80 pounds of clothing each year, much of it damaged by poor laundry habits rather than age or style. This is why, it’s no surprise the textile industry has become one of the biggest contributors to global waste. But dry cleaning can help you break that cycle.
Still, most people don’t use dry cleaning regularly either because they think it’s only for fancy garments, assume it’s too expensive, or simply don’t realize how much wear and tear regular washing causes over time. There’s also a common misconception that dry cleaning is somehow “less clean” than traditional laundering, when in reality, it’s a targeted, fabric-safe method designed to protect your investment.
When performed by a professional, dry cleaning helps you step away from the endless cycle of “buy, wear briefly, then toss.” So here’s how dry cleaning fits into the bigger picture of conscious clothing care.
When clothes start to look old, most people simply toss them. But a lot of that “wear” comes from rough home washing. Dry cleaning helps you avoid this because it’s much gentler and doesn’t break down fabric fibers like agitation or harsh detergents.
Instead of throwing out faded shirts, shrunken sweaters, or pilled blouses, dry cleaning helps:
Certain stains won’t come out with regular detergent and can permanently ruin clothing. If there’s wine on your blouse or ink on your shirt, don’t wait. The longer a stain stays on the fabric, the deeper it sets into the fibers, thus making it much harder to remove.
Dry cleaners use specialized solvents to break down and remove:
Silk, suede, and leather don’t belong in a washing machine. They need special care to stay wearable, as the wrong detergent or heat can warp, stain, or dry them out. Dry cleaning is built for these fabrics since it uses low-friction and fabric-specific cleaning methods.
For damage-free care of your most delicate clothing, dry cleaning offers these advantages:
Shrinkage happens when fabrics swell and contract during hot water washes and high heat drying. Fading, on the other hand, occurs when dyes break down due to friction, heat, or harsh detergent. These two laundry mishaps are common when washing clothes at home because hot water, tumbling, and regular detergents are too rough on fabric. Over time, your clothes lose their shape, fit, and color, even if you follow the tag instructions.
But with dry cleaning, these laundry mishaps will be avoided altogether because this cleaning method:
Your washer’s agitator is rough, and over time, it breaks down fabric. Even mild detergent wears out your favorite shirt or dress faster than you think. Dry cleaning avoids that by gently lifting dirt without rubbing, spinning, or extreme heat.
Rather than wearing out your clothes after just a few washes, dry cleaning helps:
For garments made of silk organza, fine lace, cashmere blends, or any material that comes with a custom fitting or haute couture label, dry cleaning offers the protection and attention those pieces need to maintain their elegance, wear after wear, year after year.
Dry cleaning helps protect couture garments by:

Switch to dry cleaning for cleaner clothes, longer-lasting garments, and a greener planet! At Craft Cleaners in Princeton, New Jersey, you don’t need to sacrifice clean just to go green.
While other “eco” technologies cut corners on performance, we use advanced alcohol-based solvents and professional wet cleaning methods that effectively remove stains, protect delicate fibers, and leave your clothing fresh, residue-free, and gentle on sensitive skin.
Our systems are designed to flush soils properly while reducing our carbon footprint thanks to energy-efficient equipment, hanger recycling, LED lighting, and low-emission boilers. Combine that with expert garment repairs, competitive prices, and unmatched customer service, and you get a dry cleaning experience that’s as thoughtful to the planet as it is tough on stains.
Visit us at 225 Nassau Street, Princeton, New Jersey, 08542, or call 609-924-3242 to schedule your dry cleaning today. We even offer free on-site parking for your convenience!

